As the systems grow, data becomes siloed, stale, limited, and hard to access—an enterprise resource planning (ERP) system like Netsuite becomes the central repository for financial data, and CRM like Salesforce holds the Sales and Marketing data, pipelines, deals, etc. As a result, your team will only have a partial view of the data. Your finance teams will have the backend view, and your sales team will have the frontend view of the data. With that lag, your team will often have difficulty forecasting and planning. You can't afford to wait weeks to get the complete picture of your entire business. 

Events are different from other marketing campaigns since the focus is on quality, not quantity. We would have thousands of attendees visiting our event pages in a perfect world, but instead, we likely get a few hundred. This means that the KPIs need to be adjusted accordingly. Below are some metrics you can track directly on your Salesforce that will prove very useful in analyzing your events' success.

It is critical to know all the virtual event KPIs. In addition, you will need to show this data to stakeholders such as sales and your management team. Therefore, we recommend creating a dashboard directly on your Salesforce. Our solution avoids all the reporting in Zoom and gives you insights within the context of your customer base.

Panda Bot Chat Attendant which enables you to monitor the chat with notifications instantly sent to a designated Slack channel, phone number or email list - without you or your team having to be logged into the chat portal continuously

In order to integrate Shopify and Salesforce, there are few things that need to be considered. You will need to decide how the Shopify Orders will get reflected in Salesforce.

Facebook announced Shops a few months ago, a new eCommerce offering that sits directly on the Facebook interface. Previously, Facebook and Instagram acted as an extension of your existing eCommerce store, the latest offering with Facebook Shops has more flexibility to merchandise and organize your products in a more integrated UI within Facebook. Facebook is slowly rolling out the new Facebook and Instagram Shops to more users. You will see a new options menu on the left if you have this available.

If you are using Webflow and you have a simple form to collect basic info from your customers, you can use this template and can setup simple automation

Twitter designed the Hide Reply feature so that every user can feel safe and comfortable having conversations on Twitter by putting the original poster in control of which replies to their tweets remain visible. In this post, I will guide you on how to set this up. In this example, we will hide a reply automatically, but you could also do more Twitter automation using Pandaflow.